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Industry experts said shoppers in supermarket environments are largely unable to seperate good value from poor, because they typically buy a large number of items in a short space of time, often making decisions at rapid speed. According to an academic journal published by the Society for Judgement and Decision Making, shoppers select items from grocery store shelves at an average speed of 0. The Money Advice Service is urging people to make shopping lists before the enter supermarkets, claiming shoppers who do this are three times less likely to be tempted by deals and overspend on their grocery billl.

Sainsbury's had discontinued it's budget range of food items.

End to multi-buy deals as Sainsburys and Tesco to axe 'old fashioned' offers

Photo: Getty Images. Mark McArthur-Christie, director at Rubuss, a corporate communications consultancy, said: "Supermarkets make comparing prices very difficult, even when they know shoppers are led on very quick choices.


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The reality is they don't have time to think, which is why they are so often swayed by big red bargain tickets. John Penberthy-Smith, customer director at the Money Advice Service, said: "The problem is that quite often we see a special offer at the supermarket and we don't want to miss out — so we throw it into our trolley without really thinking about whether it is a good deal or whether we actually need it. Then there's waste — even if the offers are cheaper, bigger packets or 50pc extra are not always good value for money if we end up chucking most of it away.

A spokesman for the British Retail Consortium, which represents supermarkets, said: "UK retailers are committed to treating their customers fairly and to avoid misleading them in any way.

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Recent research has shown that, with the exception of fruit and vegetables, food prices in British supermarkets are on average 7pc lower than the eurozone average. In addition, major supermarkets have worked with Government and public bodies to make pricing clearer and simpler for customers, such as improving the way that unit price is displayed".

End to multi-buy deals as Sainsburys and Tesco to axe 'old fashioned' offers - Telegraph

This quiz has been devised by the Money Advice Service and is designed to be completed quickly, at a glance, like in a supermarket. When done this way, only two per cent of people get the answers right:. Have you spotted any rip off supermarket deals? Email katie. Terms and Conditions. Style Book.

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Weather Forecast. Accessibility links Skip to article Skip to navigation. Monday 24 June Bigger packets or 50pc extra are not always good value for money if we end up chucking most of it away. He admits to the BBC he would need EU co-operation to avoid a hard Irish border or crippling tariffs in the event of no deal. Scots ban on supermarket alcohol deals comes into force 1 October Image caption Retailers with no longer be able to offer discounts to those bulk buying alcohol New laws have come into force banning "irresponsible" drinks promotions by retailers in Scotland.

More on this story.

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Online loopholes in Scottish alcohol bill. Alcohol age rise plan rejected. Minimum pricing alcohol plan defeated.

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Scottish government Alcohol Bill plan pass key vote. Around the BBC. BBC Health: Alcohol. Related Internet links. Scottish government.

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Scottish Conservatives. Tesco Plc.


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